ver Cuevana 3. Born underground, on the heels of the Civil Rights Movement and the Stonewall Riots, disco’s nascent popularity saw the spectacular takeover of the dancefloor, the airwaves and burgeoning fashion trends that reflected the joy and freedom inherent to the genre. Co-opted and exploited through references like John Travolta’s strut and shiny Swedish tracksuits, disco eventually reaches the mainstream, losing its original flair and purpose rooted in radical politics and social change.